A customer relationship management (CRM) system is a software application that helps businesses manage and track their interactions with customers. CRM for service businesses is a specific type of CRM system that is designed to meet the unique needs of businesses that provide services, rather than products. Service businesses often have complex customer interactions that involve multiple touchpoints, such as phone calls, emails, and in-person meetings. A CRM system can help these businesses track all of these interactions in one place, so that they can better understand their customers’ needs and provide them with the best possible service.
CRM systems can provide a number of benefits for service businesses, including: