What are CRM platforms?
CRM platforms, short for customer relationship management platforms, are software applications that help businesses manage and track their interactions with customers. They provide a centralized repository for customer data, such as contact information, purchase history, and support interactions. CRM platforms also offer a variety of tools to help businesses automate marketing and sales processes, such as email marketing, lead scoring, and opportunity management.
CRM platforms are essential for businesses of all sizes. They help businesses to: