A nonprofit CRM, or customer relationship management system, is a software application that helps nonprofit organizations manage their interactions with donors, volunteers, and other stakeholders. Nonprofit CRMs can help organizations track donations, manage volunteer schedules, and communicate with supporters.
Nonprofit CRMs are important because they can help organizations save time and money, improve efficiency, and increase fundraising. They can also help organizations build stronger relationships with their supporters. The first nonprofit CRM was developed in the early 1990s, and since then, the market for nonprofit CRMs has grown significantly.