Customer relationship management (CRM) for small businesses involves managing interactions with existing and potential customers. It helps businesses keep track of customer data, such as contact information, purchase history, and preferences. This information can be used to improve customer service, marketing, and sales efforts. CRM systems can range in complexity from simple contact management tools to comprehensive suites that include features such as marketing automation, sales forecasting, and customer support.
CRM is important for small businesses because it can help them: